Accomplishments
- Designed and launched campus survey to determine need for central marketing services.
- Survey was designed to determine scope of campus marketing resources and to better understand the need for additional, central services
- Scope included questions to better understand willingness to pay and how much
- Survey was distributed week of 12/7 via Statecomm listserv to more than 200 campus communicators and marketing professionals
- Responses will be compiled first week of January
- Market analysis continues:
- Contacting other universities to learn how their marketing operations are organized, what services offered, size, etc.
- Concluded interviews with Arizona State University, University of Louisville and Ohio State University
New and Exciting
- Opportunity to investigate new and advanced marketing services and tools and learn what they do
- Opportunity to learn what marketing and communications issues our colleagues in the colleges, divisions and other university entities are struggling with
- Working across unit lines with front-line marketers on providing a competitive advantage for NC State