Comprehensive Modernization of Annual Giving

Comprehensive Modernization of Annual Giving

(Achieving Our Potential || Stakeholder || Purposeful Engagement)

Project Sponsor: Adam Compton
Project Leader: Latasia Priest

Project Members:
Robin Banker
Tim Boyd
Erica Fuller
Aulbrie London
Josh Privette
Niki Theobald

Project Description: Create a constituent-centered center for Annual Giving, with the primary objectives being centralized messaging and strategies focusing on data-centered solicitations that communicate a personalized, highly curated message. 

Goal: Modernize annual giving to increase donor counts and dollars given.

Project Updates:

• Annual Giving AccomplishmentsJuly 10, 2020
• Annual Giving Modernization UpdateMarch 4, 2020
• Annual Giving Modernization UpdateNovember 1, 2019

Project Outcomes:

• Developed and launched cost-share model for AG staffing and integration
• Development and launched a digital-first Leadership Annual Giving program
• Crowdfunding
• Integrated the engagement score
• Peer-to-peer program (giving day, platforms and one-off campaigns)
• Launched donor retention plan