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Develop National Brand Marketing Strategy Accomplishments

This group is focused on elevating NC State’s brand outside of traditionally targeted in-state markets through an ongoing, year-round marketing strategy that incorporates a variety...

Develop National Brand Marketing Strategy Update

Accomplishments Goals, audience and targeting is set. Baseline brand study results are in. RFPs have been sent out and discussions with media vendors are taking...

Develop National Brand Marketing Strategy Update

Highlights Potential market survey completed and markets defined. San Francisco Bay Area; Washington D.C.; Atlanta, GA; Charleston, SC; Chesapeake, VA; Richmond, VA; Charlottesville, VA; Franklin,...

Develop National Brand Marketing Strategy Update

Accomplishments Established baseline brand perception study through Hanover Research. In progress – talking with internal and external constituents to understand their marketing needs and initiatives...

Develop National Brand Marketing Strategy Update

Accomplishments Conducted market potential research study Identified top potential markets:  Williamson County/Franklin, TN Albemarle County/Charlottesville, VA Richmond, VA Chesapeake, VA Charleston, SC Atlanta, GA D.C....