Accomplishments
- Established baseline brand perception study through Hanover Research.
- In progress – talking with internal and external constituents to understand their marketing needs and initiatives for better collaboration and partnership.
- Added San Francisco Bay Area to market list and spoke to Partnerships office.
- Establishing contacts with City of Raleigh, Raleigh Chamber, RTP, and Economic Development.
- Established framework of 3 “good, better, best” plans.
New and Exciting
- Hearing all the ways our goals intersect with individual groups and the possibilities if we can work together.
- Shooting for an awesome national presence, but also knowing we still have a solid plan in the “good” category.
- Tracking and moving the needle by market.