Enterprise Marketing Hub Update

Accomplishments

  • Designed and launched campus survey to determine need for central marketing services. 
    • Survey was designed to determine scope of campus marketing resources and to better understand the need for additional, central services
    • Scope included questions to better understand willingness to pay and how much
    • Survey was distributed week of 12/7 via Statecomm listserv to more than 200 campus communicators and marketing professionals 
    • Responses will be compiled first week of January 
  • Market analysis continues: 
    • Contacting other universities to learn how their marketing operations are organized, what services offered, size, etc.
    • Concluded interviews with Arizona State University, University of Louisville and Ohio State University 

New and Exciting

  • Opportunity to investigate new and advanced marketing services and tools and learn what they do
  • Opportunity to learn what marketing and communications issues our colleagues in the colleges, divisions and other university entities are struggling with
  • Working across unit lines with front-line marketers on providing a competitive advantage for NC State