This team worked to elevate NC State’s brand awareness and affinity, facilitate investment from businesses, enhance its partnerships, and improve its revenue-generation by establishing the Office of Strategic Brand Management. The team worked collaboratively among group members and with campus constituents. The new office is established and operational, and includes university brand management and protection; management of logos, trademarks and licensing; and managing commercial university sponsorships with outside business partners.
- This project’s goals were achieved in FY 2019-20.