- Continue to investigate marketing automation tools. Salesforce’s Marketing Cloud is currently leading as our most promising solution.
- An audit of current communication approaches and future needs is wrapping up. These findings have been (and will continue to be) helpful while creating a multi-year plan for rolling out marketing automation software.
- We are still on track to have at least several customer/user journeys up-and-running by the end of the fiscal year. These proof of concept user journeys (and all of the one-time software configuration necessary for them) will pave the way for more rapid onboarding of additional communication campaigns.