Develop National Brand Marketing Strategy Update

Accomplishments

  • Conducted market potential research study
  • Identified top potential markets: 
    • Williamson County/Franklin, TN
    • Albemarle County/Charlottesville, VA
    • Richmond, VA
    • Chesapeake, VA
    • Charleston, SC
    • Atlanta, GA
    • D.C. metro

What is exciting about this project?

  • Finding out ways we can synergize efforts. Some potential markets can influence peer ratings with the colleges in the area.
  • The “big impact” opportunities we can do with a national campaign. Brainstorming ways to collaborate to make a bigger impact. Research triangle, UNC System, and college/unit co-op opportunities.
  • We get to share all the great things NC State does in a large way!