Accomplishments
- Goals, audience and targeting is set.
- Baseline brand study results are in.
- RFPs have been sent out and discussions with media vendors are taking place.
- Developing media plans and strategy briefs for good, better and best options.
- Have buy-in from area marketing leaders.
Next Steps
- We are on track to have the media plans and strategy briefs completed by June.
- By the end of the year, we will have 3 options to choose from based on budget availability.
- Potential campaign would run in 4th quarter 2021 into early 2022.
- Advertising works!