Highlights
Market Analysis
- Conducted campus survey to learn what kinds of marketing services communicators have access to, what services they think campus needs and to better understand the value of those services
- Contacting other universities to learn how their marketing operations are organized, what services offered, size, etc.
Highlights
Campus Survey
- 40 percent of respondents said they do not have the marketing tools and resources they need to be successful.
- The greatest obstacles to more effective marketing are not enough funding (50%) and not enough staff (68%).
- 86 percent are interested in access to central marketing tools and resources.
- The majority of respondents fulfill most or all marketing functions themselves.
- Outside vendors perform graphic design, web development, video production, research, marketing consultation and advertising strategy and buying at NC State.
- More respondents felt marketing services should have an associated cost than the number who felt they should be free to campus.
Timeline
Remaining tasks:
- Finish compilation and analysis of campus interview notes by 3/1/2021
- Complete draft report and proposal by 4/2021
- Invite campus review – 5/2021
- Present to leadership -6/2021