Highlights
- Potential market survey completed and markets defined.
- San Francisco Bay Area; Washington D.C.; Atlanta, GA; Charleston, SC; Chesapeake, VA; Richmond, VA; Charlottesville, VA; Franklin, TN
- Baseline brand study completed in key potential markets, analysis in progress.
- Audiences defined.
- Potential students and their parents, potential companies for partnership, peer institutions, employers, business/opinion leaders.
- Listening tour with area marketing leaders.
- Good, better, best plan templates created.
Timeline
- Gather proposals from media vendors in each market as well as national media opportunities to lay out detailed media plans.
- Collaboration discussions with area marketing leaders.
- Earned media strategy.
- Finalize messaging strategy.
- The final product will be three plans – good, better and best – for marketing our brand outside of NC.