This forward-thinking team sought to examine and evaluate advanced digital technologies to improve performance by effectively targeting, engaging and moving key constituents to desired outcomes, as well as capturing, measuring and sharing data across the institution for effective decision making. As a first step, the workgroup examined complex marketing automation software, which would allow Advancement units centrally and across campus to be better coordinated, data-driven and much more constituent- focused. The team initially analyzed two industry-leading products, and has since been evaluating several others. The chosen software will represent a significant expense and involve a multi-year implementation strategy, but will provide a big step forward in NC State constituent communications.
- This complex, long-term project continues in the new fiscal year and has been combined with a new project.