Brand Management Update

  • Executive University Sponsorship Work Group formed, held first meeting
  • University Sponsorship PRR drafted and under review
  • Work groups formed to consider a university-wide insurance sponsorship, a private label product line, and band visual identity/merch program
  • Other potential university co-branding/licensing programs being considered.
  • RFP issued to secure a consultant to assist with campus sponsorship audit/valuation, evaluation underway
  • Office Business Model under development/consideration