University Events Center of Excellence
University Events Center of Excellence
(Achieving Our Potential || Stakeholder || Purposeful Engagement)
Project Sponsor: Brad Bohlander
Project Leader: Ellen Klingler
Project Members:
Richard Campbell
Jenna Cobb
Matt Friedrick
Stephanie Money
Karen Sims
Alan Taylor
Christina Walker
Athletics
Project Description: As outlined in Pathways to the Future, NC State’s Strategic Plan, “achieving excellence requires constant attention, self-assessment, inclusion and the courage to change and adapt.” To address University Advancement’s critical role in elevating brand awareness, increasing engagement and strengthening pride in place among our constituents, we recognize the need for a center of excellence for university special events, hospitality and protocol that provides both strategic and practical event management services to campus partners. The center of excellence for university special events would provide appropriate oversight and management to ensure consistent branding, messaging, reporting, strategy and impact. This full-service office would execute a comprehensive events strategy and logistics plan to ensure all live communications experiences are meaningful and impactful, advance brand and campaign goals, and give our most important guests appropriate and memorable experiences.
Goal: We will launch a center of excellence for university special events, hospitality and protocol that provides both strategic and practical event management services to campus partners. Note: This project team redirected the project midyear and revised their project description and goals.
Project Updates:
Project Outcomes:
See outcomes for Excellence in Special Events, 2020-2021.