By AdvancementThis group is focused on elevating NC State’s brand outside of traditionally targeted in-state markets through an ongoing, year-round marketing strategy that incorporates a variety... |Brand Marketing Strategy
By AdvancementAccomplishments Goals, audience and targeting is set. Baseline brand study results are in. RFPs have been sent out and discussions with media vendors are taking... |Brand Marketing Strategy
By AdvancementHighlights Potential market survey completed and markets defined. San Francisco Bay Area; Washington D.C.; Atlanta, GA; Charleston, SC; Chesapeake, VA; Richmond, VA; Charlottesville, VA; Franklin,... |Brand Marketing Strategy
By AdvancementAccomplishments Established baseline brand perception study through Hanover Research. In progress – talking with internal and external constituents to understand their marketing needs and initiatives... |Brand Marketing Strategy
By AdvancementAccomplishments Conducted market potential research study Identified top potential markets: Williamson County/Franklin, TN Albemarle County/Charlottesville, VA Richmond, VA Chesapeake, VA Charleston, SC Atlanta, GA D.C....