Excellence in Special Events

Excellence in Special Events

(Achieving Our Potential || Stakeholder || Purposeful Engagement)

Project Leader: Ellen Klingler

Project Members:
Matt Friederick
Stephanie Money
Maggie Musick
Jenna Cobb
Karen Sims
Colleen Johnson
Richard Campbell
Alan Taylor

Project Description: To address University Advancement’s critical role in elevating NC State’s brand awareness and reputation, increasing engagement, and strengthening pride-in-place among our constituents, we recognize the need for standardization and consistency around special events, hospitality and protocol. The Excellence in Special Events committee will engage an outside consultant to conduct a university-wide assessment of advancement special events that will serve as the foundation for delivering strategic and practical event management services university-wide. The assessment will review strategy, branding, messaging, reporting, resources and impact. Ultimately, the committee will present a comprehensive, collaborative events strategy and plan to ensure that live communications experiences (in person or online) are meaningful and impactful, memorable and positive experiences for our guests, and serve to help advance and achieve brand and campaign goals.

Ultimate Goal: By June 30, 2021, we will have developed a plan for consistency and standardization that will position NC State to use special events more effectively to elevate brand awareness, increase engagement and strengthen pride-in-place among our constituents. 

Project Updates:

Project Outcomes:

  • Hub for special events is now available through the Office of University Special Events.
  • The expanded office focuses on hospitality, protocol and branding that provides strategic and practical event management services to campus partners.
  • This full-service office works collaboratively with partnering units to execute a comprehensive events strategy and logistics plan to ensure that all live engagement experiences are meaningful, impactful, and advance the brand and mission of the university.