{"id":471,"date":"2021-04-12T18:26:00","date_gmt":"2021-04-12T18:26:00","guid":{"rendered":"http:\/\/advancement-services.ncsu.edu\/roadmap\/?p=471"},"modified":"2021-04-16T18:27:24","modified_gmt":"2021-04-16T18:27:24","slug":"enterprise-marketing-hub-update-3","status":"publish","type":"post","link":"https:\/\/advancement-services.ncsu.edu\/roadmap\/2021\/04\/12\/enterprise-marketing-hub-update-3\/","title":{"rendered":"Enterprise Marketing Hub Update"},"content":{"rendered":"\n<h4 class=\"has-wolfpack-red-color has-text-color wp-block-heading\"><strong>Accomplishments<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Developed scope and timeline<\/li><li>Developed research plan<\/li><li>Conducted campus communicator survey and developed needs assessment&nbsp;<\/li><li>Conducted survey of other universities to better understand the marketing organizational structures they employ<\/li><li>Developed proposed marketing organizational model for NC State&nbsp;<\/li><li>Developed budget<\/li><\/ul>\n\n\n\n<h4 class=\"has-wolfpack-red-color has-text-color wp-block-heading\"><strong>Obstacles\/Challenges<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Marketing in higher education is a relatively new discipline and there\u2019s been little examination of different organizational structures and their strengths\/weaknesses.&nbsp;<\/li><li>Conversations about reorganizing the marketing function at institutions of higher education have historically focused on centralization, which potentially can be a costly option both monetarily and politically<\/li><\/ul>\n\n\n\n<h4 class=\"has-wolfpack-red-color has-text-color wp-block-heading\"><strong>Next Steps<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Proposal is ahead of original timeline<\/li><li>Committee and members of the campus communications community have reviewed the proposal and we hope to have it ready for leadership review in the next few weeks!<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Accomplishments Developed scope and timeline Developed research plan Conducted campus communicator survey and developed needs assessment&nbsp; Conducted survey of other universities to better understand the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-471","post","type-post","status-publish","format-standard","hentry","category-enterprise-marketing-hub"],"_links":{"self":[{"href":"https:\/\/advancement-services.ncsu.edu\/roadmap\/wp-json\/wp\/v2\/posts\/471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advancement-services.ncsu.edu\/roadmap\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advancement-services.ncsu.edu\/roadmap\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advancement-services.ncsu.edu\/roadmap\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/advancement-services.ncsu.edu\/roadmap\/wp-json\/wp\/v2\/comments?post=471"}],"version-history":[{"count":1,"href":"https:\/\/advancement-services.ncsu.edu\/roadmap\/wp-json\/wp\/v2\/posts\/471\/revisions"}],"predecessor-version":[{"id":472,"href":"https:\/\/advancement-services.ncsu.edu\/roadmap\/wp-json\/wp\/v2\/posts\/471\/revisions\/472"}],"wp:attachment":[{"href":"https:\/\/advancement-services.ncsu.edu\/roadmap\/wp-json\/wp\/v2\/media?parent=471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advancement-services.ncsu.edu\/roadmap\/wp-json\/wp\/v2\/categories?post=471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advancement-services.ncsu.edu\/roadmap\/wp-json\/wp\/v2\/tags?post=471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}