{"id":57,"date":"2019-11-06T19:26:41","date_gmt":"2019-11-06T19:26:41","guid":{"rendered":"http:\/\/advancement-services.ncsu.edu\/roadmap\/?page_id=57"},"modified":"2023-10-10T19:37:32","modified_gmt":"2023-10-10T19:37:32","slug":"digital-engagement-strategy-plan","status":"publish","type":"page","link":"https:\/\/advancement-services.ncsu.edu\/roadmap\/road-map-projects-19-20\/digital-engagement-strategy-plan\/","title":{"rendered":"Digital Engagement Strategy Plan"},"content":{"rendered":"\n
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Digital Engagement Strategy Plan<\/strong><\/h2>\n\n\n\n
(The Think and Do Advantage || Internal Processes || Digital-First Innovation)<\/strong><\/h6>\n\n\n\n
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Project Sponsor: <\/strong>Brad Bohlander
Project<\/strong><\/strong> Leader: <\/strong>Scott Thompson<\/p>\n\n\n\n

Project<\/strong><\/strong> Members:<\/strong>
Wes Ardoin
Minnie Bridgers
Adam Compton
Jenny Hammond
Amy Rossi
Aulbrie London<\/p>\n\n\n\n

Project Description:<\/strong> As a forward-thinking, modern University Advancement team, we will use advanced digital technologies to improve performance by effectively targeting, engaging and moving constituents to desired outcomes (awareness, action, etc.). We will ensure that systems (technologies, staff and operations) can capture, measure and share data across the institution and most effectively use data to make decisions. As a first step, implementing Marketing Cloud will empower University Advancement offices, including University Communications and Marketing, Annual Giving and the Alumni Association, with the ability to be better coordinated and much more constituent-focused. <\/p>\n\n\n\n

Goal: We will have at least one functioning proof of concept for marketing campaigns within each of the following offices: Annual Giving, the Alumni Association and University Communications and Marketing. We will also define plans for how to continue leveraging marketing software in subsequent years to create innovative user engagement experiences. Once a product is selected and implementation is complete, this will be a major evolution of communication practices. We will begin matching communication expectations from private industry, streamline many existing processes that are currently manual and understand our constituents on a more individual level.<\/strong><\/p>\n\n\n\n

Project Updates:<\/strong><\/p>\n\n\n