{"id":55,"date":"2019-11-06T19:26:21","date_gmt":"2019-11-06T19:26:21","guid":{"rendered":"http:\/\/advancement-services.ncsu.edu\/roadmap\/?page_id=55"},"modified":"2023-10-10T19:36:13","modified_gmt":"2023-10-10T19:36:13","slug":"brand-management-strategy","status":"publish","type":"page","link":"https:\/\/advancement-services.ncsu.edu\/roadmap\/road-map-projects-19-20\/brand-management-strategy\/","title":{"rendered":"Brand Management Strategy"},"content":{"rendered":"\n
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Brand Management Strategy<\/strong><\/h2>\n\n\n\n
(The Think and Do Advantage || Strategic Investments || Brand Expansion)<\/strong><\/h6>\n\n\n\n
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Project Sponsor: <\/strong>Brad Bohlander
Project<\/strong> Leader: <\/strong>Chris Boyer<\/p>\n\n\n\n

Project<\/strong><\/strong> Members: <\/strong>
Erin McCrary
Katie Miller
Mark Minor
Ellen Richardson
Lauren Welch
Michelle Siegler
Gregg Zarnstorff<\/p>\n\n\n\n

Project Description:<\/strong> NC State is widely recognized as a leading national research university with a brand that conveys action, impact and excellence. NC State\u2019s brand is a strategic asset that has significant tangible value for the university community and for external entities seeking to partner with the university. NC State has a tremendous opportunity to elevate brand awareness and affinity, facilitate investment from businesses, enhance its partnerships and improve its revenue generation by establishing the Office of Strategic Brand Management. This office will consist of several currently dispersed and overlapping responsibilities, including university brand management and protection; management of logos, trademarks and licensing; and managing commercial university sponsorships with outside business partners.<\/p>\n\n\n\n

Goal: The Office of Strategic Brand Management will be in a position to improve university brand alignment internally and will enable NC State to build and maintain strong sponsorships, trademark licensing programs and other brand-related relationships with well-aligned partners that advance our shared mission to serve our campus community, North Carolina, the nation and the world.<\/strong><\/p>\n\n\n\n

Project Updates:<\/strong><\/p>\n\n\n