{"id":251,"date":"2020-10-01T19:32:31","date_gmt":"2020-10-01T19:32:31","guid":{"rendered":"http:\/\/advancement-services.ncsu.edu\/roadmap\/?page_id=251"},"modified":"2023-10-10T19:56:07","modified_gmt":"2023-10-10T19:56:07","slug":"develop-national-brand-marketing-strategy","status":"publish","type":"page","link":"https:\/\/advancement-services.ncsu.edu\/roadmap\/road-map-projects-20-21\/develop-national-brand-marketing-strategy\/","title":{"rendered":"Develop National Brand Marketing Strategy"},"content":{"rendered":"\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-wolfpack-red-color has-text-color\"><strong>Develop National Brand Marketing Strategy<\/strong><\/h2>\n\n\n\n<h6><strong>(The Think and Do Advantage || Strategic Investments || Brand Expansion)<\/strong><\/h6>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Project Leader: <\/strong>Katherine Taylor<\/p>\n\n\n\n<p><strong>Project Members: <\/strong><br>Chris Boyer<br>Mike Charbonneau<br>Mike Cuales<br>Meghan Fitzgerald<br>Jennifer Gilmore<br>Justin Hammond<br>Natalie McCoook<br>Stephanie Menio<br>Mark Minor<\/p>\n\n\n\n<p><strong>Project Description:<\/strong> As reflected in the university\u2019s effort to create a new Strategic Plan for the next 10 years, elevating NC State\u2019s brand and reputation is a top interest of faculty, staff, students and alumni. A stronger brand results in many positive, tangible benefits for the university, from increased student applications to improved rankings to enhanced financial support. We will elevate the brand outside of traditionally targeted in-state, North Carolina markets through an ongoing, year-round marketing strategy that incorporates a variety of paid campaigns and marketing channels aimed at key publics. This strategy is being approached in two broad categories: overall general brand awareness throughout the country and key market brand strategies in targeted areas of key interest and impact for NC State.<\/p>\n\n\n\n<p><strong><strong>Ultimate Goal: By June 30, 2021, we will present 3 (good, better, best) comprehensive advertising campaigns and corresponding budget needs for approval to leadership to show what different budget levels could accomplish.<\/strong><\/strong><\/p>\n\n\n\n<p><strong>Project Updates:<\/strong><\/p>\n\n\n<ul class=\"wp-block-latest-posts__list has-dates wp-block-latest-posts\"><li><a href=\"https:\/\/advancement-services.ncsu.edu\/roadmap\/2021\/08\/10\/develop-national-brand-marketing-strategy-accomplishments\/\">Develop National Brand Marketing Strategy Accomplishments<\/a><time datetime=\"2021-08-10T19:36:33+00:00\" class=\"wp-block-latest-posts__post-date\">August 10, 2021<\/time><\/li>\n<li><a href=\"https:\/\/advancement-services.ncsu.edu\/roadmap\/2021\/04\/12\/develop-national-brand-marketing-strategy-update-2\/\">Develop National Brand Marketing Strategy Update<\/a><time datetime=\"2021-04-12T17:37:00+00:00\" class=\"wp-block-latest-posts__post-date\">April 12, 2021<\/time><\/li>\n<li><a href=\"https:\/\/advancement-services.ncsu.edu\/roadmap\/2021\/02\/22\/develop-national-brand-marketing-strategy-update-3\/\">Develop National Brand Marketing Strategy Update<\/a><time datetime=\"2021-02-22T13:36:00+00:00\" class=\"wp-block-latest-posts__post-date\">February 22, 2021<\/time><\/li>\n<li><a href=\"https:\/\/advancement-services.ncsu.edu\/roadmap\/2020\/12\/14\/develop-national-brand-marketing-strategy-update\/\">Develop National Brand Marketing Strategy Update<\/a><time datetime=\"2020-12-14T14:30:00+00:00\" class=\"wp-block-latest-posts__post-date\">December 14, 2020<\/time><\/li>\n<li><a href=\"https:\/\/advancement-services.ncsu.edu\/roadmap\/2020\/11\/09\/brand-marketing-strategy-update\/\">Develop National Brand Marketing Strategy Update<\/a><time datetime=\"2020-11-09T21:35:56+00:00\" class=\"wp-block-latest-posts__post-date\">November 9, 2020<\/time><\/li>\n<\/ul>\n\n\n<p><strong>Project Outcomes:<\/strong><\/p>\n\n\n\n<ul><li>Received funding to develop creative assets and manages the execution of advertising strategy and final brand lift analysis<\/li><li>Brand lift measurement studies completed<\/li><li>Synergy and cost-sharing with other initiatives including marketing automation, partnerships, and strategic brand management<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Develop National Brand Marketing Strategy (The Think and Do Advantage || Strategic Investments || Brand Expansion) Project Leader: Katherine Taylor Project Members: Chris BoyerMike CharbonneauMike&#8230;<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":259,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-landing.php","meta":[],"_links":{"self":[{"href":"https:\/\/advancement-services.ncsu.edu\/roadmap\/wp-json\/wp\/v2\/pages\/251"}],"collection":[{"href":"https:\/\/advancement-services.ncsu.edu\/roadmap\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/advancement-services.ncsu.edu\/roadmap\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/advancement-services.ncsu.edu\/roadmap\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/advancement-services.ncsu.edu\/roadmap\/wp-json\/wp\/v2\/comments?post=251"}],"version-history":[{"count":4,"href":"https:\/\/advancement-services.ncsu.edu\/roadmap\/wp-json\/wp\/v2\/pages\/251\/revisions"}],"predecessor-version":[{"id":633,"href":"https:\/\/advancement-services.ncsu.edu\/roadmap\/wp-json\/wp\/v2\/pages\/251\/revisions\/633"}],"up":[{"embeddable":true,"href":"https:\/\/advancement-services.ncsu.edu\/roadmap\/wp-json\/wp\/v2\/pages\/259"}],"wp:attachment":[{"href":"https:\/\/advancement-services.ncsu.edu\/roadmap\/wp-json\/wp\/v2\/media?parent=251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}