{"id":249,"date":"2020-10-01T19:31:42","date_gmt":"2020-10-01T19:31:42","guid":{"rendered":"http:\/\/advancement-services.ncsu.edu\/roadmap\/?page_id=249"},"modified":"2023-10-10T19:54:27","modified_gmt":"2023-10-10T19:54:27","slug":"enterprise-marketing-hub","status":"publish","type":"page","link":"https:\/\/advancement-services.ncsu.edu\/roadmap\/road-map-projects-20-21\/enterprise-marketing-hub\/","title":{"rendered":"Enterprise Marketing Hub"},"content":{"rendered":"\n
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Enterprise Marketing Hub<\/strong><\/h2>\n\n\n\n
(The Think and Do Advantage || Strategic Investments || Brand Expansion)<\/strong><\/h6>\n\n\n\n
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Project Leader: <\/strong>Mark Minor<\/p>\n\n\n\n

Project Members: <\/strong>
Minnie Bridgers
Amy Feriozzi
Margaret Griffin
Jenny Hammond
Ryan Hill
Tony Hoppa
Christine Klocke
April Norris
Suzanne Wardle
Scott Warner<\/p>\n\n\n\n

Project Description:<\/strong> Elevate a highly effective marketing consulting hub for NC State, advancing an institutional commitment to excellence and impact. This model will work to tear down walls between disciplines and develop enhanced marketing success among diverse units. The Marketing Hub will be a unique hybrid of a marketing department, agency, consultancy and \u201cgeneral contractor.\u201d These data, insights, services and expertise will be shared throughout the NC State enterprise in order to help others achieve their marketing objectives and collectively build and enhance the university\u2019s brand and reputation. Members of the Enterprise Marketing Hub will build rewarding relationships throughout the NC State enterprise by providing sound leadership, counsel, mentoring, dedication, expert services and impactful results.<\/p>\n\n\n\n

Ultimate Goal: By June 30, 2021, we will develop and implement a comprehensive unified communications strategy\/plan for an NC State Marketing Hub that provides central resources and expertise to achieve the university\u2019s strategic goals and objectives through effective and cost-efficient marketing and communications strategies and tactics. The Hub’s full-service marketing capabilities and expertise will break down walls between disciplines and units, colleges, divisions and other campus entities to enable them to meet their own marketing and communications needs while collectively building and enhancing the university\u2019s overall brand and reputation.<\/strong><\/strong><\/p>\n\n\n\n

Project Updates:<\/strong><\/p>\n\n\n